The Best Select Shops in Seoul for Brand Discovery

Select shops are a bit of a "gateway drug" when it comes to discovering new brands. But in a good way. Select shops – retailers who carry a curation of brands within their store – allow visitors to explore new labels who share a similar aesthetic or vibe with the brands they already know. Think of it as a "you might also like" store for whatever style you're into. With Seoul's quickly emerging trends and hyper-popular influencer marketing techniques, select shops are literal gold for anyone hungry for the next big brand. Popular shops have also taken this opportunity to market their own brand within the select shop walls, thus creating a perfect ecosystem of familiarity, brand loyalty, and synchronicity with the fashion-centric. Check out our favorite select shops all across Seoul.