Seoul has been leading the pack for many industries for years now – fashion, entertainment, tech and more. The vibrant city is full of heritage and history, while innovating cultures and subcultures alike. If you're curious of the next wave in whatever you're passionate about, make a trip to Seoul and get inspired.

Latest Guides

The Best Traditional Places to Stay in Seoul
A lot goes into picking the right accommodations for your travel – size, proximity, amenities and even cleanliness. But what about authenticity? For our latest guide, we wanted to give our readers a new perspective on hotels and places to stay in Seoul, focusing on tradition and heritage. Sure, some of these accommodations aren't historic in age, but all incorporate some sort of Korean tradition into its facilities, whether that be in its fixtures or furniture, location, or even ethos and ideology in its design. Regardless of tradition, each hotel or lodging is curated for maximum comfort, design, atmosphere and service. Check out our picks for best traditional places to stay in Seoul for your next visit.
Curated by Hypemaps Team
How to Experience Korean Café Culture in Seoul
Café culture in Korea is unparalleled. For a city that's as fast paced and upcoming as Seoul is, there is a plethora of choices when it comes to cafes, coffee shops, tea houses and more. But in South Korea, it takes more than just a strong latte to wake people up – the café's environment, atmosphere, tone and even staff create a culture of community that's just as important as the bean's origins, if not even more. Check out our guide on the cafés and coffee shops to best experience Korean café culture, and don't forget to bookmark the list.
Curated by Hypemaps Team
Best Spots in Seoul for Korean Fried Chicken
Let's face it, the universe loves Korean fried chicken. There's something truly special about how the chicken is prepped and fried – double, even triple fried to perfection with a crunch that you can hear from out in the parking lot. There's nothing like it. For our list of Seoul's best Korean fried chicken spots, we focused on three criteria: quality of the chicken, selection of flavors, and atmosphere. You likely won't find these marketed everywhere, and are mostly known via local recommendations. Check out our favorite Korean fried chicken joints, and don't forget the soju.
Curated by Hypemaps Team