Local Korean Fashion Brands Leading the Scene in Seoul

Korea has unofficially become the style capital on the Eastern Hemisphere, thanks to the globally-recognized K Wave. There's so much fashion to explore. For our latest guide into Seoul, South Korea, we spoke with our Hypebeast editorial team to curate the best, trendiest, most highly regarded and respected Korean-based brands leading the fashion scene. Some are newer than others and a few are pretty avant-garde, but all pull from Korean culture and harness a true understanding of where fashion has been and where it's going for Korea. Discover the best in local Korean fashion brands via our list here.