Rocky Xu

Rocky Xu is a veritable household name within the fashion and music circles, having worked with powerhouse brands like Beats by Dre, Awake NY, Sky High Farms and more. His latest venture – Rocky's Matcha – is aimed at making elevated matcha accessible to first-timers and aficionados alike.

Rocky Xu's Guide to Breakfast in Los Angeles
Curators

Rocky Xu's Guide to Breakfast in Los Angeles

Rocky Xu has dipped his hands in fashion and music since the mid-2000s, having worked with powerhouse brands like Nike and Converse, Beats By Dre, Awake NY, the local-favorite Family Style Food Festival and more. His latest venture – Rocky’s Matcha – is ushering a new wave of health and awareness of the age-old Japanese tea leaf powder. His brand of matcha and matcha drink has been hitting the streets of major cities since 2022, working with boutiques and cafes across the United States and even in the U.K. To foster your pleasant mornings, Rocky has shared with us his favorite locations across Los Angeles for breakfast and coffee/tea/matcha, with some staple spots highly familiar and a few under-the-radar joints as well. The list is sure to cater to health-focused individuals, while also not ostracizing those looking for mornings with downright delicious starts too.
Curated by Rocky Xu